Cohesity was looking for an out-of-the-box way to maximize their brand presence during an high-profile industry event.

The GOOD TRAFFIC team launched six 360-wrapped Rivians for this high-powered brand activation in San Francisco.

The campaign featured a 96-hour BLITZ across four days during Microsoft Ignite, where the wrapped vehicles swarmed the event and took over the streets surrounding the Moscone Center venue. BLITZ impressions for the 4-day activation came in at 1,471,536.

In addition, the vehicles took VIP clients and passengers around the city, pulling in bonus impressions 681,178. This strategy raised the total campaign impressions to 2,152,714.

The campaign also featured in-car tablets and other paraphernalia to further engage with passengers during their rides, and keeping Cohesity top-of-mind.