OneVest wanted to raise awareness for their brand during a leading industry conference and cut above the noise with an out-of-the-box activation.

The GOOD TRAFFIC team prepared ten 180-wrapped rideshare cars for this high-impact brand activation in Denver. The strategically choreographed BLITZ campaign ran for 120 hours across three days, swarming the target venue of the Colorado Convention Center during peak hours. The BLITZ impressions totaled 495,641.

In addition to the BLITZ hours, the campaign also featured VIP client rides which took passengers to other prominent and high-traffic locations across the city. This additional ride time brought in 413,638 bonus impressions, bringing the total campaign impressions to 909,279.