Ramp was looking for an out-of-the-box way to maximize brand presence and recognition across New York City and the surrounding areas.

The GOOD TRAFFIC team launched forty 360-wrapped rideshare and TLC vehicles for this brand awareness campaign. The fleet of wrapped cars drove full-time around NYC, catching the eyes of consumers everywhere they went, ensuring Ramp stayed top-of-mind for the duration of the campaign.

Originally planned as an 8-week campaign, the success of the initial run led Ramp to extend the campaign by an additional 4 weeks.

Total impressions for mass awareness campaign came in at ______________.