Smartsheet was looking for an out-of-the-box way to maximize their brand presence during an high-profile company event.

The team launched ten 360-wrapped premium SUVs for this brand activation in Seattle.

The campaign featured a 120-hour BLITZ across three days during Smartsheet ENGAGE, where the wrapped vehicles swarmed the event and offered VIP rides to and from the venue. BLITZ impressions came in at 222,210.

In addition, the vehicles took passengers around the city, pulling in bonus impressions of 657,720.

This strategy raised the total campaign impressions to 879,930.