Backbase, the all-in-one AI-powered banking platform, wanted to raise awareness across the target market of New York City during a leading industry event.

The Good Traffic team activated five 360-wrapped rideshare cars for this 2-day brand activation in New York City.

The strategically choreographed BLITZ campaign swarmed the target event during high traffic periods for a total of 40 hours stretched across the two days. The BLITZ brought in 5,092 impressions and captured the attention of event-goers on both days.

In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign. These rides brought in 383,616 bonus impressions, raising the total campaign impressions to 388,708.