Fintech company Klarna wanted to raise awareness across the target market of Miami and stay top of mind with an omnipresent campaign that turned heads and captured a Miami vibe.

The GOOD TRAFFIC team activated one hundred 360-wrapped rideshare cars for this awareness activation across Miami.

For the duration of the month-long campaign, the wrapped vehicles drove full-time around the city, turning heads in the signature Klarna pink, and raking in a total of 61,197,120 impressions.