Serval, known for their agentic IT automation, wanted to raise awareness for their brand at a leading industry event where their target audience was attending en masse.

The GOOD TRAFFIC team activated four 360-wrapped Tesla rideshare cars for this 5-day brand activation in Orlando.

The strategically choreographed BLITZ campaign swarmed the target event during high traffic periods for a total of 82 hours stretched across the five days. The BLITZ brought in 99,393 impressions and captured the attention of event-goers with the brand's bold creative.

In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign, as well as branded giveaways. The VIP rides brought in 172,368 bonus impressions, raising the total campaign impressions to 271,761.