-PRESS RELEASE-
NEW YORK, NY — September 29, 2026 — After a record-breaking year in revenue, GOOD TRAFFIC (formerly known as mobilads) continues its growth by expanding transit Out-of-Home (OOH) operations into Australia.
Australia presents a unique opportunity for GOOD TRAFFIC to showcase the strengths of its rideshare advertising format. According to the Outdoor Media Association (OMA) and MOVE, Australian OOH advertising reaches 97% of Australians every week and generated $744.1 million in half-year net media revenue in 2026, up 6.51% year-over-year, making it an ideal market for expansion.
“Entering the Australian market is an exciting move for GOOD TRAFFIC. Our format is uniquely positioned for success in what is one of the more robust OOH markets. Because our campaigns are lean, agile, and measurable, they’re a perfect fit for the geography, logistics, and measurement standards that come with the Australian OOH market,” said Craig Cook, CEO and co-founder at GOOD TRAFFIC.
With over 600 rideshare advertising campaigns on its roster, and an established presence in the LATAM market through Mexico and Brazil, GOOD TRAFFIC continues to expand not only its global footprint but also its creative offerings. Recent campaigns leverage digital tops, 3D tops, and other experiential elements that prove the creativity of the format is unmatched. Pairing that creativity with the inherent flexibility of the format showcases how rideshare advertising is establishing itself as an integral part of the Out-of-Home landscape.
- GOOD TRAFFIC MARKETING TEAM