Mass Awareness Campaigns That Saturate Your City

Stop buying ads that stand still. A mass awareness campaign is a scalable fleet of 25 to 300 wrapped rideshare cars that saturates a target city for four weeks up to 12 months. Unlike static billboards that wait for people to pass by, our fleet advertising wraps are built on a network of vetted rideshare drivers who are already driving where your audience lives, works, and plays.

It may seem like just a wrap, but it's actually a moving domination strategy that ensures your brand is seen on every corner. According to recent data, out-of-home (OOH) advertising reaches about 90% of urban populations every week. By hitching your brand to the cars contributing to that reach, you turn everyday traffic into your personal broadcast channel.

a fleet of wrapped rideshare vehicles saturating a city

Why Mass Awareness Works

It comes down to two words: reach and frequency. When you deploy a fleet, you aren't hitting a single intersection. You're swarming high-traffic corridors, commute routes, and nightlife districts simultaneously. This creates the frequency illusion for your brand. Suddenly, you're everywhere.

Mass awareness is also proven to:

Drive action - 65% of consumers search online after seeing an OOH ad. Your physical presence fuels your digital funnel.

Command attention - 71% of commuters say they often notice billboards while traveling. When that billboard is driving next to them in a traffic jam, it's impossible to ignore.

Campaign Specs at a Glance

All campaigns vary based on your unique campaign goals, but here's what you can generally expect.

Timeline - Four weeks to 12+ months. Longer flights build sustained “burn-in” recall.

Fleet size - 25 to 300 cars. Start with a focused squad or scale to a citywide takeover, just like Netflix did with their 100-car fleet for the Senna campaign.

Locations - High-traffic loops, retail centers, competitor zones, and event corridors. Your cars invade every street.

Sandals Resorts-branded teal Tesla Model Y driving through Times Square, New York City.

Sandals Resorts 100-car Mass Awareness campaign in New York (2024-25)

Person in Miami looking at fleet of wrapped pink cars with Klarna branding

Klarna 100-car Mass Awareness campaign across Miami, FL (2025

Ramp Finance neon yellow-wrapped Tesla Model Y parked on a cobblestone New York City street surrounded by pedestrians

Ramp 40-car Mass Awareness campaign in New York City (2025)

From Plan to Pavement in 72 Hours

When you're ready to launch your next campaign idea, it shouldn't

have to take weeks to get off the ground. We move as fast as the city does.

Here's how we speed things up.

Plan

We nail down your campaign details and objectives during our onboarding call, and also share our print-ready template so you can quickly create a mockup of your wrap design.

Deploy

We wrap and launch your vehicle fleet marketing campaign. Thanks to our agile network of professional installers and vetted rideshare drivers across the U.S. and Mexico, we can be live in as little as 72 hours.

Analyze

You get a full post-campaign recap call and report to help you prove ROI.

Optional Add-Ons and Measurement

Want to make your fleet work even harder? Add digital retargeting to the mobile devices that pass your wrapped cars, bridging the gap between the street and the screen. With advanced attribution, we can measure the lift in real time for fleet vehicle advertising.

Data shows that strong OOH creative can increase brand recall by 30% to 60%, and we give you the tools to prove it.

Sandals premium wrapped car in mass awareness campaign across NYC in 2024

Own Your City With GOOD TRAFFIC

Your audience is moving. Your ads should be too. Launch a city-wide mass awareness campaign with GOOD TRAFFIC. Deploy a fleet of wrapped rideshare cars and own your target cities for the next several weeks or months. Whether you're a brand or an agency, we can make your fleet advertising pain points disappear with our bespoke high-visibility and long-term campaigns. Advertise with us.