GOOD TRAFFIC FAQ

GOOD TRAFFIC (formerly mobilads) is a mobility media company that turns wrapped rideshare vehicles into moving billboards, helping brands like Amazon, Netflix, American Express, Evian, and Sephora reach consumers across entire cities.

With over 500 campaigns launched across the U.S., U.K., Mexico, and Brazil, GOOD TRAFFIC works with brands, agencies, and rideshare drivers alike. Whether you are looking to launch a campaign or earn money by driving with a wrap on your car, you will find answers below.

wrapped cars with Evian brand in NYC

What is GOOD TRAFFIC?

GOOD TRAFFIC is a mobility media and car wrap advertising company that turns wrapped rideshare vehicles into moving billboards, helping brands build awareness across entire cities. Formerly known as mobilads, GOOD TRAFFIC operates as one of the leading car advertising companies in the nation, placing bold, bespoke vehicle wraps on rideshare and app-based driver fleets to reach consumers where they are, when it counts.

Who has GOOD TRAFFIC worked with?

GOOD TRAFFIC has launched campaigns for brands including Amazon, American Express, Coca-Cola, Netflix, Klarna, Sephora, HubSpot, Shopify, Klaviyo, Hoka, Sandals, Ramp, Silicon Valley Bank, Boston Beer Co), Wonderful Pistachio, Monster Energy, Lufthansa, and more.

What markets does GOOD TRAFFIC operate in?

GOOD TRAFFIC has launched over 500 campaigns across the United States, United Kingdom, Mexico, Brazil, Canada, Argentina, Germany, and Australia. The company's headquarters and operational hub is in New York City.

Can GOOD TRAFFIC run campaigns in multiple cities at the same time?

Yes. GOOD TRAFFIC regularly executes multi-market campaigns simultaneously. For example, Samuel Adams ran a six-city campaign across Phoenix, Charlotte, Dallas, Houston, Greenwich, and Providence. GOOD TRAFFIC also offers multi-city coordination as a standard capability for brands planning national or regional rollouts.

Is GOOD TRAFFIC approved to operate in New York City?

Yes. GOOD TRAFFIC is approved by the TLC (Taxi and Limousine Commission) in New York City, as of November 2018.

What is the difference between a full wrap (360 wrap) and a partial wrap (180 wrap)?

A full wrap covers the entire surface of the vehicle, from the roof to the bumpers. A partial wrap covers the doors on both sides of the car and sometimes the rear window. Both formats are available to advertisers depending on campaign goals and budget.

What types of campaigns does GOOD TRAFFIC offer?

GOOD TRAFFIC offers a range of mobility media campaign formats, including:

  • Mass awareness campaigns — large fleets blanketing a city or metro area over weeks or months to build broad brand recognition.
  • BLITZ campaigns — concentrated fleet activations timed around conferences, trade shows, festivals, product launches, or retail events

What is a BLITZ activation?

A BLITZ is a concentrated, time-limited activation where a fleet of wrapped vehicles converges on a specific location or area for maximum impact over a defined window, typically 20 hours at a time. Lufthansa used four 20-hour BLITZ activations during their NYC summer campaign, with vehicles encircling Bryant Park and surrounding areas to drive foot traffic to their brand booth.

Can GOOD TRAFFIC add in-vehicle advertising elements beyond the wrap itself?

Yes. GOOD TRAFFIC campaigns can include in-vehicle extras such as video tablets, headrest cards with QR codes, and window clings inside each vehicle to further engage passengers during the ride. Specialty branded items are oftee placed within the vehicles — everything from coffee to phone charges to company swag.

How do I start an advertising campaign with GOOD TRAFFIC?

Brands and agencies can get in touch via the contact form at goodtraffic.com/contact. From there, the GOOD TRAFFIC team begins planning with a kick-off call to discuss your KPIs and campaign ideas.

How quickly can a campaign launch?

Once a brand connects with the GOOD TRAFFIC team, the company begins planning and wrapping vehicles right away. Campaigns can go live within 72 hours.

How long does a typical car wrap advertising campaign run?

The average mass awareness campaign can last anywhere from 4 weeks to 24 months. For A BLITZ campaign, which is usually more short-term and event-focused, the average campaign is 1-7 days. The length of current campaigns can always be extended.

For example, Ramp's 12-week, 40-vehicle campaign in New York City delivered 49.6 million total OOH impressions.

How does GOOD TRAFFIC measure campaign performance?

GOOD TRAFFIC provides robust reporting including heat maps, impressions delivery, demographics, lift studies, and brand surveys. We use a proprietary impressions methodology to provide verified OOH impressions.

Can GOOD TRAFFIC run a campaign around a conference or trade show?

Yes. GOOD TRAFFIC specializes in event-based activations that surround conference and trade show venues with fully wrapped rideshare vehicles during peak arrival and departure windows. Our team coordinates timing and routing so cars swarm the target venue when foot traffic and rideshare demand are highest. We have run activations at everything from B2B events and conferences like Dreamforce and NRF to sporting events (F1 races, city marathons) brand pop-ups and events, big cultural moments like ACL and Coachella, and more.

What types of brands and campaigns is GOOD TRAFFIC best suited for?

GOOD TRAFFIC works with brands across a wide range of industries and campaign objectives. Our clients include Amazon, American Express, Coca-Cola, Netflix, Klarna, Sephora, HubSpot, Shopify, Klaviyo, Sandals, Hoka, and Silicon Valley Bank, among others. We are a strong fit for mass-awareness campaigns, product launches, event and conference activations, and multi-city brand-building efforts. Our fleet of wrapped rideshare vehicles is particularly effective when a brand needs high-frequency exposure in a specific market or wants to surround a venue with an unmissable presence.