GOOD TRAFFIC Blog

A Hyundai IONIQ 5 wrapped in a bold pink and purple tartan pattern, parked on a cobblestone street between brick buildings. The side of the car reads "Next Stop, Scotland?

Why Brand Awareness Is Important in the Performance Marketing Era

Performance marketing promised the ability to track every click, measure every conversion, and optimize in real time — and it delivered for years. But in an environment where rising CPCs, ad fatigue,...

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Recent Posts

Multiple teal green BMW sedans wrapped in Hightouch branding driving through a busy urban intersection, with pedestrians in the foreground and upscale retail storefronts including Banana Republic lining the street in the background.

How to Plan a Multi-City Brand Awareness Campaign

To plan a multi-city brand awareness campaign, you must align digital advertising, physical out-of-home (OOH) advertising, and unique events. Combining these marketing strategies helps you achieve...

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A Hyundai IONIQ 5 wrapped in a bold pink and purple tartan pattern, parked on a cobblestone street between brick buildings. The side of the car reads "Next Stop, Scotland?

Why Brand Awareness Is Important in the Performance Marketing Era

Performance marketing promised the ability to track every click, measure every conversion, and optimize in real time — and it delivered for years. But in an environment where rising CPCs, ad fatigue,...

Read More
A teal-wrapped SUV branded with the PureGym logo and the text "New York's 24/7 Gym" drives along a city street, with a large black kettlebell prop mounted on the roof rack.

The Benefits of Out-of-Home Advertising vs. Digital

Every marketing budget comes with the same core question — will this investment pay off? When your goal is to build awareness, you must understand how the available channels excel and where they work...

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A convoy of orange McLaren sports cars wrapped with 'Senna — Only on Netflix' branding driving down a city street, with crowds of spectators watching from behind metal barriers on the sidewalk.

What Is OOH Advertising?

Finding creative ways to reach your audience with traditional digital advertising is becoming increasingly challenging. Crafting the perfect subject line for email campaigns or developing a...

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Wrapped car from GOOD TRAFFIC's inaugural OOH campaign in Rio de Janeiro on behalf of Brand USA; image show wrapped car on Brazil highway

GOOD TRAFFIC Brings Their Dynamic Rideshare Advertising Operations to Brazil

-PRESS RELEASE- NEW YORK, NY — March 31, 2026 — After a major rebrand at the end of 2025, GOOD TRAFFIC (formerly known as mobilads) continues its growth by expanding transit Out-of-Home (OOH)...

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Wrapped car in GOOD TRAFFIC branding shown driving through Cannes, France during the Cannes Lions festival

GOOD TRAFFIC Brings Wrapped Rideshare OOH to Cannes Lions 2026 with AdQuick and LEDTruckMedia

-PRESS RELEASE- NEW YORK, NY — June 30, 2026 — GOOD TRAFFIC, alongside partners AdQuick and LEDTruckMedia, hosted a collaborative gathering during the 2026 Cannes Lions International Festival of...

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