The GOOD TRAFFIC team has delivered hundreds of powerful campaigns for some of America’s leading brands and ad agencies by seamlessly and economically converting brand messaging from their digital, print, video, or billboard executions to our new, dynamic form of OOH. Let’s peek behind the scenes at the why and how of this effort.
Out-of-Home advertising provides vivid creative canvases for brands to rattle consumers to attention, build awareness, and convert it all to action. And the fast-growing wrapped rideshare vehicle sector is proving to be a potent weapon in quick-deployment, high-impact OOH.
Getting your brand creative customized for a vehicle wrap is easier than you think
While data and ever-more specific KPIs continue to drive media planning in the sector, the creative aspect of campaigns in mobile outdoor advertising plays a more crucial role than ever. And the creative execution can sometimes cause agency or brand media and marketing departments to lose sleep over creating ads in yet another format.
We’ve solved for this. Want to design your wraps in-house? Use our print template and guidelines. Want to let us do the lifting? GOOD TRAFFIC has developed an easy-to-launch, high-quality, in-house scalable production facility, and deployed an expert team of strategic marketers and designers to work consultatively with agency and brand teams and create wrapped vehicle ads at scale virtually overnight. You can hit the snooze button — we’re on it.
Frequently asked questions
Here are some common questions about car wrap advertising:
Is car wrap advertising a good investment?
Yes, car wrap advertising is a good investment because it offers the following benefits:
1. High visibility: Rideshare drivers deliver your branding and messaging to more eyes as they travel along busy streets during high-traffic hours. Rather than limiting your messaging to an online or stationary platform, you can reach more people with a moving billboard that travels throughout the city.
2. Repetition and recall: Car wrap advertising allows people to see your advertising repetitively as they move around the city, increasing brand recognition and recall.
3. Real-life advertisement with no ad blocking: Individuals can close or block online advertisements, placing their phone down and ignoring your messaging. Car wrap advertising creates a real-life experience that potential customers see as they are walking or driving alongside your wrapped vehicle.
4. Photo opportunities: A wrapped car creates photo opportunities, encouraging potential customers and influencers to share your brand messaging across multiple platforms.
What are the advantages of vehicle wrap advertising companies with creative design services included?
Vehicle wrap companies with creative design services included deliver the following advantages:
1. Precise fit and design accuracy: Professional vehicle wrap designers know how to position text and logos around a car's curves, door handles and seams without distorting it. This ensures your messaging and visuals are clear and visible to the public. In-house designers have templates for exact vehicle makes and models, resulting in aligned graphics and perfect text alignment.
2. Scale: Designers also understand the ideal text sizing, placement and color contrast for quick viewing. They can arrange your advertising elements in a way that makes it easy for passing pedestrians and drivers to absorb your messaging rapidly.
3. Streamlined communication: Trusting a vehicle wrap advertising company's in-house design team with your out-of-home (OOH) marketing streamlines the process. The design team serves as your single point of contact, making it easier to manage the project from initial concept to final application.
How does GOOD TRAFFIC measure a campaign's success and impact?
GOOD TRAFFIC measures a campaign's success and impact with measurable campaign data. We track the number of miles that rideshare vehicles travel with your advertising and link them to a dataset for measurable performance.
Combine compelling and creative ads with trackable conversion metrics and campaign data
After assessing your needs, we will convert your existing ad assets into impactful rideshare wraps, or completely design wraps to your specifications and approval. We offer mock-ups, customization, iteration, and vehicle templates to ensure quality. And we make it remarkably fast and easy to execute a dynamic campaign targeting a single city, multiple markets, or any type of live event.
In fact, we offer best-in-industry turnaround time of three to seven days with 100% POPS at launch. In a matter of days, GOOD TRAFFIC can launch fleets of wrapped rideshare cars — gloriously festooned with your approved brand creative — that align with your overall marketing strategy and look. Plus, by combining this turn-key creative execution with our campaign data options, we can measure conversion metrics (website traffic, CTRs, sign-ups, downloads) and see how well your campaign performs. Your GOOD TRAFFIC campaign will work in conjunction with your other marketing channels, reinforcing and amplifying your brand message, and ensuring consistency and measurable impact across various touchpoints.
In OOH, your ads only have a few seconds to resonate with people on the move. Via our consultative approach, and creative prowess, we provide your campaign with clear, visually compelling, emotionally resonant ads that make a lasting impression, reinforce your storytelling across platforms, and influence consumers' purchasing decisions.
And our proven team of marketers, designers, and producers makes it happen in no time flat, with no need for you or your creative teams to lose any more sleep than they already are. Let’s roll.
- GOOD TRAFFIC MARKETING TEAM