CES 2027: Car Wrap Advertising in Las Vegas
CES is the global technology event produced by the Consumer Technology Association, held January 6 to 9, 2027 in Las Vegas. Brands from across the tech industry use it to launch products, meet partners, and reach decision makers. With thousands of exhibitors competing for attention, many brands look for ways to be seen outside the show floor as well as inside it.
Why BLITZ works at CES 2027
A BLITZ fits CES because the show is concentrated in time and place. A BLITZ is a concentrated, time-limited activation where a fleet of wrapped vehicles converges on a specific area. It typically runs about 20 hours at a time and usually lasts one to seven days with a small, concentrated fleet. CES runs four days across a handful of connected venues, so a small fleet can cover the areas attendees use most.
Mobility is the advantage. Wrapped rideshare cars move with attendees between the Las Vegas Convention Center, the Venetian Expo, hotels, and transit stops, so your brand appears exactly where people are going. Launch is quick: wraps are installed at least 1 to 2 days before the event. Concentrating your fleet around the venues also gives your brand a dominant share of voice in the areas that matter during show week.
Brands that also want citywide presence can choose Mass Awareness plus BLITZ, which pairs a citywide campaign with a concentrated swarm around CES.
Why it reaches your audience
CES draws the senior, cross-industry audience that VP Marketing and Brand Marketing leads want to reach. CES 2026 had 148,392 verified attendees, and 52% were senior-level executives (CES 2026 Attendance Audit Summary). Among industry attendees, 7,661 (8.8%) were from advertising and marketing organizations, 4,403 (5%) were from software development and publishing, and artificial intelligence was the top product category of interest, with 39,929 selections.
Attendees move constantly between venues and hotels. CES offers shuttles, the Las Vegas Monorail, the Vegas Loop, and designated rideshare pickup areas, and there is no public parking at the Las Vegas Convention Center or the Venetian Expo. That pushes attendees onto shuttles, monorail platforms, and rideshare pickup points, which are the places a wrapped-car BLITZ can be seen. For B2B tech, SaaS, and AI brands, a street-level presence helps you stand out in a crowded week and gives attendees something to talk about and look up.
advertise with usQuestions and answers
How do I wrap cars at CES 2027 for my brand?
Book a BLITZ with GOOD TRAFFIC. You choose the number of wrapped rideshare cars and the total BLITZ hours, supply your wrap design in our template (or have us design it), and the cars converge on the areas your CES audience moves through. The process has five phases: onboarding call, creative, campaign logistics, BLITZ day logistics, and post-BLITZ reporting. We print the wraps, ship them to a local install site, and wrap the cars at least 1 to 2 days before the event.
What is a BLITZ campaign and how does it work at CES?
A BLITZ is a concentrated, time-limited activation where a fleet of wrapped vehicles converges on a specific area. It typically runs about 20 hours at a time and usually lasts one to seven days with a small, concentrated fleet. At CES 2027, that puts your brand on the streets around the show venues during show week, so attendees see it repeatedly in a short window.
Where should I target around CES 2027?
Target the places attendees move between: show venue entrances, rideshare pickup and drop-off zones, nearby hotels, and transit hubs. CES lists rideshare pickup points at the Las Vegas Convention Center (outside South Hall between the Bronze Lot and the Renaissance, and in the Diamond Lot next to West Hall) and at the Venetian Expo main porte-cochere on Sands Ave. GOOD TRAFFIC confirms the exact route and timing of the swarm during campaign logistics, and does not assume access to any venue property.
When is CES 2027 and where is it held?
CES 2027 runs January 6 to 9, 2027 in Las Vegas, Nevada. The Las Vegas Convention Center campus uses four halls (North, South, Central, and West), with additional exhibits outdoors and CES Foundry at the Fontainebleau. CES also lists shuttle service to the Venetian Expo. Check ces.tech for the latest schedule and venue changes.
How early should I start planning a CES 2027 BLITZ?
Start as early as you can, because creative approval and printing come before the wrap date. Printing begins after we receive final artwork approval, the wraps ship to a local install site, and we wrap the cars at least 1 to 2 days before the event. VIP ride passenger details are needed at least 48 hours in advance. We confirm your full timeline on the onboarding call, which takes about one hour.
Who attends CES, and are they my audience?
CES 2026 had 148,392 verified attendees, and 52% of them were senior-level executives. Among industry attendees, 7,661 (8.8%) came from advertising and marketing organizations, and 42.6% served a B2B customer base. Artificial intelligence was the top product category of interest, with 39,929 selections. These figures come from the CES 2026 Attendance Audit Summary, and audited CES 2027 figures are not yet available.
Which campaign formats fit CES 2027?
GOOD TRAFFIC offers three formats: Mass Awareness, BLITZ, and Mass Awareness plus BLITZ. A BLITZ concentrates a small fleet around the show area for full share of voice during show days. Mass Awareness runs citywide campaigns over a longer flight. Mass Awareness plus BLITZ pairs citywide presence with a concentrated swarm around CES.
How many cars and hours do I need for a CES BLITZ?
Our BLITZ guide describes gathering 5 to 10 wrapped vehicles at the same time and place. You choose the final number of cars and the total BLITZ hours on the onboarding call. BLITZ hours are counted per car per day, so total BLITZ hours equal cars times days times hours per car per day. At CES 2025, Viant used 9 cars for 2 days at 4 hours per car per day, for 72 total BLITZ hours. At CES 2024, Equativ used 3 cars for 4 days at 3 hours per car per day, for 36 total BLITZ hours.
What add-ons can I include with a CES BLITZ?
You can add video tablets in the cars, a VIP ride offer, other in-car collateral, and giveaways for photo opportunities and social buzz. Brand ambassadors and product sampling can drive street-level engagement and lead capture. Interior placements such as tablets can carry QR actions. We confirm add-ons on the onboarding call.
How do I stand out at a show with thousands of exhibitors?
Show a mobile, street-level presence that attendees see on the way to and from the show. CES 2026 had more than 4,100 exhibitors, so many brands compete for attention inside the halls. A BLITZ puts your brand on the roads and pickup areas, where wrapped cars are unexpected and photo-worthy, which encourages attendees to look you up and share what they saw.
How do I measure a CES 2027 BLITZ?
GOOD TRAFFIC provides post-BLITZ reporting that recaps reach and impact after the campaign. Optional measurement upgrades are available if you need more detail. QR actions on interior placements can add a trackable response point. Share your measurement goals on the onboarding call so we can plan for them. For example, Viant's CES 2025 BLITZ recorded 8,321,076 total impressions, including 761,076 from passenger rides, according to the GOOD TRAFFIC case study.
How much does a CES 2027 car wrap campaign cost?
Pricing is shared in quotes. Contact GOOD TRAFFIC with your target dates, the number of cars you are considering, and any add-ons, and we will prepare a quote for your CES 2027 campaign.
Who designs the wrap creative?
You can design the wrap yourself or have GOOD TRAFFIC design it. If you design it, we send file specs and a ready-made template for your artwork. If we design it, we send mockups for your review. Either way, we create a print-ready proof and share it with you for final approval before printing.
Advertise with usChoose your BLITZ package for CES
CES draws crowds across Las Vegas, and attendees move between the convention center, hotels, and off-site events by rideshare. Each package
puts fully wrapped rideshare cars in those routes for 3 days at 8 hours per car per day. They focus on convention center entrances and exits, rideshare
drop-off zones, and nearby hotels during peak arrival and departure windows. The difference between packages is fleet size. More cars mean more frequency
and a stronger "everywhere at once" effect.
*Custom campaigns also available by request.
Package 1
BLITZ IMPACT
Best for: Brands making a focused statement at CES.
120
BLITZ hours
A tight fleet around the main venue entrances and exits. It suits a first CES activation, a launch tied to a booth, or a brand with a targeted audience.
Package 2
BLITZ DOMINATION
Best for: Brands that want to own the conversation at CES.
240
BLITZ hours
Twice the cars and twice the hours. The fleet covers the venue, the main hotels, and the routes between them, so attendees see your brand repeatedly throughout the day.
Package 3
BLITZ TAKEOVER
Best for: Brands that want maximum presence at CES.
480
BLITZ hours
The largest fleet, covering the venue and surrounding city for the full event window. It creates the impression that your brand is everywhere.
Case studies: BLITZ at CES
GOOD TRAFFIC has run BLITZ campaigns at CES before. Here are two examples.
Challenge: Digital advertising technology provider Viant wanted an out-of-the-box way to promote its service at a leading industry conference.
Solution: GOOD TRAFFIC activated nine 360-wrapped Teslas that swarmed multiple locations along the Las Vegas Strip during CES 2025. The wrapped cars also drove passengers to and from the venue, and each car carried a tablet to engage passengers.
Numbers: 9 vehicles | 2 days | 4 hours per car per day | 72 total BLITZ hours (9 x 2 x 4) | 7,560,000 BLITZ impressions plus 761,076 passenger-ride impressions = 8,321,076 total impressions (about 8.3M)
Details: Las Vegas, NV, CES, January 2025.
Challenge: Advertising technology company Equativ wanted to make an impact at CES and put its brand in the spotlight during the event.
Solution: GOOD TRAFFIC activated three wrapped rideshare cars that blitzed the CES multi-campus venues for 36 total hours during peak times. Equativ offered free rides to VIPs, taking them along the Strip to additional conference venues, happy hour networking spots, and their hotels.
Numbers: 3 vehicles | 4 days | 3 hours per car per day | 36 total BLITZ hours (3 x 4 x 3)
Details: Las Vegas, NV, CES, January 2024.
frequently asked questions (faq)
Here are some common questions about launching a BLITZ campaign with GOOD TRAFFIC for CES 2027.
How do I wrap cars at CES 2027 for my brand?
Book a BLITZ with GOOD TRAFFIC. You choose the number of wrapped rideshare cars and the total BLITZ hours, supply your wrap design in our template (or have us design it), and the cars converge on the areas your CES audience moves through. The process has five phases: onboarding call, creative, campaign logistics, BLITZ day logistics, and post-BLITZ reporting. We print the wraps, ship them to a local install site, and wrap the cars at least 1 to 2 days before the event.
What is a BLITZ campaign and how does it work at CES?
A BLITZ is a concentrated, time-limited activation where a fleet of wrapped vehicles converges on a specific area. It typically runs about 20 hours at a time and usually lasts one to seven days with a small, concentrated fleet. At CES 2027, that puts your brand on the streets around the show venues during show week, so attendees see it repeatedly in a short window.
Where should I target around CES 2027?
Target the places attendees move between: show venue entrances, rideshare pickup and drop-off zones, nearby hotels, and transit hubs. CES lists rideshare pickup points at the Las Vegas Convention Center (outside South Hall between the Bronze Lot and the Renaissance, and in the Diamond Lot next to West Hall) and at the Venetian Expo main porte-cochere on Sands Ave. GOOD TRAFFIC confirms the exact route and timing of the swarm during campaign logistics, and does not assume access to any venue property.
When is CES 2027 and where is it held?
CES 2027 runs January 6 to 9, 2027 in Las Vegas, Nevada. The Las Vegas Convention Center campus uses four halls (North, South, Central, and West), with additional exhibits outdoors and CES Foundry at the Fontainebleau. CES also lists shuttle service to the Venetian Expo. Check ces.tech for the latest schedule and venue changes.
How early should I start planning a CES 2027 BLITZ?
Start as early as you can, because creative approval and printing come before the wrap date. Printing begins after we receive final artwork approval, the wraps ship to a local install site, and we wrap the cars at least 1 to 2 days before the event. VIP ride passenger details are needed at least 48 hours in advance. We confirm your full timeline on the onboarding call, which takes about one hour.
Who attends CES, and are they my audience?
CES 2026 had 148,392 verified attendees, and 52% of them were senior-level executives. Among industry attendees, 7,661 (8.8%) came from advertising and marketing organizations, and 42.6% served a B2B customer base. Artificial intelligence was the top product category of interest, with 39,929 selections. These figures come from the CES 2026 Attendance Audit Summary, and audited CES 2027 figures are not yet available.
Which campaign formats fit CES 2027?
GOOD TRAFFIC offers three formats: Mass Awareness, BLITZ, and Mass Awareness plus BLITZ. A BLITZ concentrates a small fleet around the show area for full share of voice during show days. Mass Awareness runs citywide campaigns over a longer flight. Mass Awareness plus BLITZ pairs citywide presence with a concentrated swarm around CES.
How many cars and hours do I need for a CES BLITZ?
Our BLITZ guide describes gathering 5 to 10 wrapped vehicles at the same time and place. You choose the final number of cars and the total BLITZ hours on the onboarding call. BLITZ hours are counted per car per day, so total BLITZ hours equal cars times days times hours per car per day. At CES 2025, Viant used 9 cars for 2 days at 4 hours per car per day, for 72 total BLITZ hours. At CES 2024, Equativ used 3 cars for 4 days at 3 hours per car per day, for 36 total BLITZ hours.
What add-ons can I include with a CES BLITZ?
You can add video tablets in the cars, a VIP ride offer, other in-car collateral, and giveaways for photo opportunities and social buzz. Brand ambassadors and product sampling can drive street-level engagement and lead capture. Interior placements such as tablets can carry QR actions. We confirm add-ons on the onboarding call.
How do I stand out at a show with thousands of exhibitors?
Show a mobile, street-level presence that attendees see on the way to and from the show. CES 2026 had more than 4,100 exhibitors, so many brands compete for attention inside the halls. A BLITZ puts your brand on the roads and pickup areas, where wrapped cars are unexpected and photo-worthy, which encourages attendees to look you up and share what they saw.
How do I measure a CES 2027 BLITZ?
GOOD TRAFFIC provides post-BLITZ reporting that recaps reach and impact after the campaign. Optional measurement upgrades are available if you need more detail. QR actions on interior placements can add a trackable response point. Share your measurement goals on the onboarding call so we can plan for them. For example, Viant's CES 2025 BLITZ recorded 8,321,076 total impressions, including 761,076 from passenger rides, according to the GOOD TRAFFIC case study.
How much does a CES 2027 car wrap campaign cost?
Pricing is shared in quotes. Contact GOOD TRAFFIC with your target dates, the number of cars you are considering, and any add-ons, and we will prepare a quote for your CES 2027 campaign.
Who designs the wrap creative?
You can design the wrap yourself or have GOOD TRAFFIC design it. If you design it, we send file specs and a ready-made template for your artwork. If we design it, we send mockups for your review. Either way, we create a print-ready proof and share it with you for final approval before printing.