The Boston Beer Co. was looking to promote their Truly Hard Seltzer drink brand, focusing on two target markets to activate an OOH campaign that would turn heads at every corner.

The GOOD TRAFFIC team launched eleven full-wrapped electric vehicles, including one with a custom soccer ball topper, for this high-impact brand activation. For nine days, the vehicles targeted specific event locations across Boston, including Boston Common, Fenway, The Haven, and The Anchor.

The cars drew attention wherever they went, capturing the spirit of the World Cup, and bringing it street-level. Premium additions such as the custom topper, VIP rides, in-car tablets, and inside window decals, gave passengers and passersby an interactive experience and left a lasting impression across the city.