BOSTON BEER CO.'S TRULY BRAND TURNS HEADS DURING WORLD CUP
Challenge
The Boston Beer Co. was looking to promote their Truly Hard Seltzer drink brand, focusing on two target markets to activate an OOH campaign that would turn heads at every corner.
Solution
The GOOD TRAFFIC team activated twenty full-wrapped rideshare cars that drove through Houston and Kansas City for the duration of the 8-week campaign.The colorful vehicles made a strong impact and caught the attention of passengers and passersby alike.
Format
Wrapped vehicles
Market
Houston, TX
Kansas City, MO
Event
2026 FIFA World Cup
Date
Summer 2026
