Boston Beer wanted to generate awareness for their new Sam Adams American Light product, ultimately increasing sales at all of their local retail locations.

The Good Traffic team activated thirty 360-wrapped rideshare cars equipped with video tablets for this mass awareness campaign.

The fleet of wrapped cars saturated high-traffic areas of the six target locations, gathering over 26 million impressions in total.

The campaign also boasted in-car extras with video tablets, headrest cards with QR codes, and window clings in each of the vehicles to further engage with passengers.