Global aviation group Lufthansa was looking to promote in NYC with a special summer activation, aiming to increase bookings and brand visibility.

The GOOD TRAFFIC team activated five 360-wrapped premium German-made rideshare vehicles for this four-part brand activation.

During the month of July, four 20-hour activations stole attention across the city with fleet of cars encircled Bryant Park, and the surrounding areas, drumming up buzz for the brand's booth during BLITZ hours.

The campaign also boasted in-vehicle extras, with video tablets in each of the vehicles to further engage with passengers.