Global aviation group Lufthansa was looking to promote in NYC with a special summer activation, aiming to increase bookings and brand visibility.

The Good Traffic team activated five 360-wrapped premium German-made rideshare vehicles for this four-part brand activation.

During the month of July, four 20-hour activations stole attention across the city and brought in a total of 8,439,552 impressions. The fleet of cars encircled Bryant Park, and the surrounding areas, drumming up buzz for the brand's booth during BLITZ hours.

During the rest of the campaign, the cars drove passengers around New York City and the surrounding areas for bonus impressions of 5,109,888.

The campaign also boasted in-vehicle extras, with video tablets in each of the vehicles to further engage with passengers.

The total campaign impressions reaches 13,549,440.