RAMP AMPS UP BRAND AWARENESS ACROSS NEW YORK CITY
Challenge
Ramp was looking for an out-of-the-box way to maximize brand presence and recognition across New York City and the surrounding areas.
Solution
The GOOD TRAFFIC team launched forty 360-wrapped rideshare and TLC vehicles for this brand awareness campaign. The fleet of wrapped cars drove full-time around NYC, catching the eyes of consumers everywhere they went, ensuring Ramp stayed top-of-mind for the duration of the campaign.
Originally planned as an 8-week campaign, the success of the initial run led Ramp to extend the campaign by an additional 4 weeks.
Total impressions for mass awareness campaign came in at 49.6M.
Format
Wrapped rideshare vehicles
Market
New York, NY
Date
August-November 2025
0
Vehicles
0
Weeks
0.6M
Total OOH impressions
"We were looking for an advertising campaign that could break the norm, catch people off guard, and also deliver meaningful results.
GOOD TRAFFIC delivered."
-David Ossipov-Grodsky
Marketing Media Strategy & Buying Lead @ Ramp
