Attentive wanted to show up at select industry events in Q1 of 2026 with strong messaging and a memorable presence onsite.

Attentive's goal was to build brand recognition through repetition, reinforcement, and — most importantly — something unexpected. By activating three months in a row at three conferences with a lot of audience overlap, their strategy was one of focused saturation and recall.

The GOOD TRAFFIC team launched a total of 25 full-wrapped rideshare vehicles for this series of three OOH event activations.

At each event, the cars swarmed the event venue in question during peak, high-traffic times, ensuring that the cars — and the Attentive brand — were omnipresent.

Several add-ons complemented the activations, with in-car tablets, window decals, branded giveaways, and VIP ride offers elevating the Attentive brand during campaign. In particular, the VIP ride offer saw an increase in pickups over the three events, and the hotel-to-venue shuttle service was particularly effective.

Proving that being street-level and on the ground with your current and prospective customers is key, Attentive's multi-event strategy earned them 5.4 million impressions.