Monster Energy wanted to promote their product at a leading music festival and the grab attention of consumers with a loud, impossible-to-miss brand activation.

The Good Traffic team activated five 360-wrapped Ford F-150 Raptors for this brand activation.

The BLITZ of wrapped trucks swarmed the target event — Stagecoach 2025 — for a 3-day campaign and stole attention with the choreographed 120-hour swarm.

The highlight of the campaign was the free Monster Energy drinks given out from the trucks. The campaign made a big splash, and impressions came in at 3,600,000 for the activation.

In addition, the trucks took passengers to and from the venue earning bonus impressions that clocked in at 122,256.

This strategy raised the total campaign impressions to 3,722,256.