Sandals wanted to generate awareness for their new rebrand initiative while targeting live events, ultimately increasing resort bookings.

The Good Traffic team activated one hundred 360-wrapped premium rideshare vehicles for this mass awareness campaign.

The fleet of wrapped vehicles initially took over New York for a 6-month campaign, hitting the streets and gathering a total of 498.5M impressions.

Due to the campaign's success, it was extended for an additional six months with 50 wrapped cars continuing on in the campaign, bringing in an addition 204.9M impressions.

The campaign also boasted in-car extras, with headrest cards with QR codes in each of the vehicles to further engage with passengers during their rides.

The heart of the campaign was in New York City, but the reach extended well beyond the city limits, ensuring that Sandals was top-of-mind across the tri-state area.

When the campaign wrapped in March of 2025, the total impressions reached 703.4M.