Capital Group wanted to raise awareness for their new offering with KKR during a leading industry conference with an out-of-the-box activation.

The GOOD TRAFFIC team prepared ten 360-wrapped premium SUVs for this high-impact brand activation in Denver.

The strategically choreographed BLITZ campaign ran for 200 hours across five days, swarming the target venue of the Colorado Convention Center during peak hours. The BLITZ impressions totaled 825,912.

In addition to the BLITZ hours, the campaign also featured VIP client rides which took passengers to other prominent and high-traffic locations across the city. This additional ride time brought in 781,704 bonus impressions, bringing the total campaign impressions to 1,607,616.