Emburse wanted to raise awareness for their brand across Las Vegas during a leading industry conference and cut above the noise with an out-of-the-box activation.

The GOOD TRAFFIC team prepared four 360-wrapped rideshare cars for this high-impact brand activation across Las Vegas. The strategically choreographed BLITZ campaign ran for 48 hours across three days, swarming the target venue at the Mandalay Bay Resort during peak hours. The BLITZ impressions totaled 216,549.

In addition to the BLITZ hours, the campaign also featured VIP client rides which took passengers to other prominent and high-traffic locations across the city. This additional ride time brought in 405,907 bonus impressions, bringing the total campaign impressions to 622,456