FISPAN wanted to raise awareness for their brand during a leading industry conference and snag the attention of event-goers.

The GOOD TRAFFIC team prepared four 360-wrapped premium SUVs cars for this high-impact brand activation across Boston. The strategically choreographed BLITZ campaign ran for 32 hours across two days, swarming the target event venue of the Boston Convention Center during peak hours. The BLITZ impressions totaled 192,521.

In addition to the BLITZ hours, the campaign also featured VIP client rides which took passengers to other prominent and high-traffic locations across the city. This additional ride time brought in 249,869 bonus impressions, bringing the total campaign impressions to 442,390.