Freshworks was looking for an out-of-the-box way to promote their position as official partner for the McLaren Formula 1 team and simultaneously raise brand awareness across their target location.

The GOOD TRAFFIC team launched four 360-wrapped taxis for this high-powered brand activation. The campaign featured a 48-hour BLITZ across three days, where the wrapped vehicles swarmed high-traffic areas in London, ensuring Freshworks was the talk of the town.

Impressions for the campaign came in at 2,158,416.