Ibotta wanted to make an impression with an attention-grabbing brand activation at a leading industry conference.

The Good Traffic team activated twenty-five 360-wrapped rideshare vehicles for this brand activation.

The BLITZ of wrapped cars swarmed the target event — the Expo West 2025 convention — during peak conference hours. 

The campaign stole attention with the choreographed 800-hour swarm and brought in a total of 13,000,000 impressions.

In addition, the wrapped cars drove clients around the city, taking event-goers to and from the venue. These bonus impressions clocked in at 1,381,590.

This strategy raised the total campaign impressions to 14,381,590.