Silicon Valley Bank wanted to show off an impactful presence across NYC during a leading tech event.

The Good Traffic team prepared nine 360-wrapped rideshare cars for a high-impact brand activation at NY Tech Week in New York City.

The strategically choreographed BLITZ campaign swarmed several event and target locations across the city, including the SVB New York office. The 4-day BLITZ swarms totaled 144 hours and brought in 1,440,823 impressions.

In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign. These rides brought in 1,122,077 bonus impressions, raising the total campaign impressions to 1,122,077.

The campaign also mobilized in-car add-ons with headrest cards in each vehicle and swag for passengers.