Serval, known for their agentic IT automation, wanted to raise awareness for their brand at a leading industry event where their target audience was attending en masse.

The GOOD TRAFFIC team activated four 360-wrapped Tesla rideshare cars for this 4-day brand activation in Grapevine, TX.

The strategically choreographed BLITZ campaign swarmed the target event during high traffic periods for a total of 74 hours stretched across the campaign. The BLITZ brought in 105,504 impressions and captured the attention of event-goers with the brand's bold creative. In addition to the BLITZ activation, the campaign also featured free VIP rides across the length of the campaign.

Between the VIP rides and further exposure while the cars drove around the area, the cars brought in 123,984 bonus impressions, raising the total campaign impressions to 229,488.