SurveyMonkey wanted to promote their AI offering at three leading industry conferences — but they wanted to do it in a way that both fostered brand recognition and turned heads with something out of the box.

The GOOD TRAFFIC team activated eleven 360-wrapped premium electric rideshare vehicles for this brand activation.

The BLITZ of wrapped vehicles swarmed the target event — Dreamforce 2025 — during peak hours, setting up shop at the Moscone Center. The campaign stole attention with the choreographed 120-hour activation and brought in a total of 4,949,956 impressions across the four days.

In addition to the BLITZ, the cars drove around the city gathering bonus impressions clocked in at 624,413.

Total campaign impressions came in at 5,574,369.

The campaign also featured in-car tablets to further engage with VIPs during their rides, and free swag and flyers to elevate the SurveyMonkey brand.