Sonar wanted to raise awareness for their brand across San Francisco during several high-profile industry events, focusing on a major tech conference.

The GOOD TRAFFIC team prepared ten 360-wrapped electric and hybrid rideshare cars for this high-impact brand activation across San Francisco. The strategically choreographed BLITZ campaign ran for 160 hours across four days, swarming the target venue at Fort Mason during peak hours, along with other prominent and high-traffic locations across the city. The BLITZ impressions totaled 521,123.

In addition to the BLITZ activation, the campaign also featured VIP client rides across the length of the campaign which brought in 946,080 bonus impressions.

This strategy raised the total campaign impressions to 1,467,203.