Silicon Valley Bank wanted to raise awareness for their brand at four leading industry events, building trust and familiarity with consumers.

The GOOD TRAFFIC team prepared five 360-wrapped premium electric cars for a high-impact 4-part brand activation across San Francisco.

The strategically choreographed BLITZ campaigns ran for 180 hours across nine days and four events, swarming the target venues during peak, high-traffic hours. The BLITZ impressions totaled 6,747,486.

In addition to the four BLITZ activations, the campaign also featured free VIP rides across the length of the campaign. When not swarming the events, the cars also drove around the city bringing in 2,951,770 bonus impressions.

This raised the total campaign impressions to 9,699,256.