Traversal was looking for an out-of-the-box OOH activation to launch during a leading tech event. The goal was to create a campaign that would cut above the noise and reach their target audience in real life.

The GOOD TRAFFIC team launched ten 360-wrapped rideshare vehicles for this hyper-targeted brand activation.

The campaign featured a 160-hour BLITZ across four days during AWS re:Invent in Las Vegas, where the wrapped vehicles swarmed the event at The Venetian and took over the Vegas Strip. BLITZ impressions for the activation came in at 7,590,360.

In addition, the vehicles took VIP clients and passengers around the city, pulling in bonus impressions 2,367,792. This strategy raised the total campaign impressions to 9,958,152.