WONDERFUL PISTACHIO MAKES A STATEMENT WITH ITS BRAND-BUILDING OOH CAMPAIGN
Challenge
Wonderful Pistachio was looking for an impactful way to advertise their brand across three major markets, and elevate brand awareness.
Solution
The Good Traffic team activated 24 full-wrapped rideshare cars that drove through NYC, LA, and Chicago — eight cars per market — in Wonderful's eye-catching wraps. When driving through each city, the cars raked in millions of impressions — even in the highly saturated Times Square NYC.
Format
Wrapped rideshare vehicles
Markets
New York, NY
Chicago, IL
Los Angeles, CA
Date
May 2023
0
Cars
0M
Total OOH impressions
0
Days
