KLARNA GETS NOTICED IN NYC DURING HOLDAY SEASON
Challenge
Fintech company Klarna wanted to launch a high-impact campaign over the holidays in New York City and get people talking a bout their company.
Solution
The Good Traffic team activated one hundred 360-wrapped rideshare cars for this month-long awareness campaign.
The large-scale campaign took over the streets of New York City during holiday season, and got both residents and visitors curious about those pink cars they were seeing all over the city.
Over the 28-day campaign, the cars raked in 107,412,480 impressions and became the talk of the town.
Format
Wrapped rideshare vehicles
Market
New York. NY
Date
November-December 2024
0
Cars
0
Days
0.4M
Total OOH impressions
0.03%
Brand awareness lift
0.36%
Ad recall lift
0.82%
Consideration lift
